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Old 03-24-2012, 09:26 PM   #1
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Post Chevrolet Spark is City-Focused Car, Starting at $14,660

Chevrolet Spark is City-Focused Car, Starting at $14,660

Chevrolet is aiming its minicar, the Spark, at North American city-dwellers, but without much marketing certainty or poise.

“We haven’t set a specific target,” said Cristi Landy, Spark marketing director. “A minicar is new” to the United States. “There are a lot of unknowns here.”

The Spark, which has already been sold in other world markets like Europe, Asia, Australia, South America and Mexico, might find a niche in North America, but it’s hard to look past the slim sales records competing cars are already struggling with. Chevrolet recognized that selling the car with its standard 1.0-liter three-cylinder wouldn’t fly with American consumers who readily jump on highways. Instead the car is getting a revised 1.2-liter four cylinder with 85.2 hp.

Those are tiny numbers, but then again this is a minicar. The Spark measures 5.1 inches longer than the Fiat 500, or 14.3 inches shorter than the already-tiny Chevrolet Sonic.

At $14,660 (including delivery) the Spark is Chevy’s cheapest option. Still, at roughly $1,000 less than the starting-level Fiat, which has almost 16 hp more and the hip Italian styling that people who buy these cars generally appreciate, the company’s cautious sales demeanor is probably justified.

Aside from the different engine, the North American Spark will also get a redesigned front fascia, head lights and tail lights. The interior also gets a smart phone-capable infotainment system standard with the 1LT and 2LT trims.

The first Sparks will be available in July, when the biggest question will be answered: is anyone willing to buy a baby Chevy and will they drive it?

Article Found At: Chevrolet Spark is City-Focused Car, Starting at $14,660 | AutoGuide.com News
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