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Old 10-13-2012, 09:53 PM   #1
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Join Date: Jan 2011
Location: Canada
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Post Surprising Spark: GM Increasing Chevrolet Spark Imports Due to Strong Sales Launch

Surprising Spark: GM Increasing Chevrolet Spark Imports Due to Strong Sales Launch

The 2013 Chevrolet Spark has had a more successful launch in the U.S. than expected, with 6313 units sold since it went on sale in limited markets in July.

General Motors is increasing imports of the South Korean-built minicar to meet demand, reports Automotive News. Keeping in mind the Spark’s 2630 sales in August and 2223 sales in September, the car could contribute to at least 25,000 units in 2013 or more if gas prices continue to rise.

Cristi Landy, marketing director for Chevrolet small cars, told Automotive News that the U.S. branch has already asked for more units and has been pleased by the “strong reaction” the car has received.

GM is also working to make up lost production time after a series of partial strikes earlier this year by Korean laborers. In August, the automaker and Korean labor union were able to reach an agreement. The Korean plant which builds the Spark also supplies other world markets where the car has been on sale for a few years now.
GM recognizes that while initial demand for the city car has been high, the trend could change.

“Our dealers are asking for more,” Landy said to Automotive News. “We don’t want to make a gut production decision based on two-and-a-half months of sales. But demand has been strong.”

In our 2013 Chevrolet Spark First Test, the car performed respectably.
“On the road, the Spark’s 84-hp, 1.25-liter four-cylinder engine is peppy enough to keep up with traffic including on-ramps and passing at highway speeds. … Though the Spark handled the surface streets and highways well, it likely wouldn’t be as ideal on a road trip, especially one involving any elevation changes. Still the car is roomy enough for four adults with a smattering of cargo or two with a decent amount of carrying capacity.”

Read more: Surprising Spark: GM Increasing Chevrolet Spark Imports Due to Strong Sales Launch - WOT on Motor Trend
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